Berlin/Amsterdam – February 24, 2016 – Influencer marketing platform nevaly and market research expert Newzoo are publishing a new market analysis on the online video landscape for games. The analysis reveals the current sizes of gaming audiences across the globe, the relation of YouTube and Twitch in key markets, where big spending gamers discover new games and more.

The key findings of the analysis are illustrated in the infographic “Let’s Play Global 2016”. The graphic visualizes the state of online video in the four most important regions and offers insights into the audience demographics and future trends.

Key findings:

  • Over 470 million gamers watch online gaming content on a regular basis. That accounts for 56% of all gamers across North and Latin America, Europe and Asia Pacific.
  • Audience size is expected to grow past the 500 million mark within 2016.
  • Online video is more than twice as effective to reach big spenders as TV. 35% use YouTube to discover new games, whereas only 14% discover new titles via TV commercials.
  • The average viewer of gaming content on YouTube is male, 28 years old and has a high income.
  • YouTube still dominates around the globe. Twitch is strongest in Brazil and English speaking countries.

You can download a full-size pdf of the infographic here:

Hans Christian Dürr, Co-Founder and Managing Director of nevaly, comments: “Community created content and influencer marketing have been making a big buzz in recent years but it’s still a relatively young medium. In collaboration with the market research specialists from Newzoo, we were able to provide key insights that illustrate both the scope of online video and its value as a marketing channel.”

Newzoo CEO Peter Warman adds: ”Online video is the biggest thing to hit the games market since the launch of the iPhone in 2007. Games are evolving towards cross-screen transmedia franchises right now. A direct consequence is the increased focus on communities of both gamers and viewers. This is creating enormous new growth and marketing opportunities for game companies and will accelerate the disruption of traditional media.”


Additional assets can be found here:


About nevaly
nevaly ( is an influencer marketing agency and platform, working with brands and social media influencers to create memorable, branded video content. United by a passion for brands and online marketing, nevaly offers services that help brands to succeed in the steadily evolving new media landscape. nevaly was founded in 2015 and executes high-impact campaigns for Ubisoft, L’Occitane, Nvidia, Wargaming and many other brands.

About Newzoo
Newzoo ( is the global leader in games, esports and mobile intelligence with offices in Amsterdam, Shanghai and San Francisco. The company provides its clients with a mix of market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screens and business models. Newzoo works for the majority of top game and esports companies along with many independent game developers and leading global technology, internet and media companies.

Media Contact | nevaly
Christoph Diepes | | +49 30 319 880 224

Media Contact | Newzoo
Emma McDonald | | +31 20 663 581 6