HEX combines the amazing community and roleplaying aspects of a Massively Multiplayer Online Role Playing Game (MMO) with the compelling collectible and strategic gameplay of a Trading Card Game (TCG) to create an entirely new category of a game, the MMO/TCG.
Generating high volumes of active players for a Trading Card MMO by targeting TCG hardcore players.
Drive TCG fans to the game
Meet the KPI of 1st Day Retention Rate
PRODUCTS AND SERVICES USED
Influencers Channels focusing on Trading Card Games
Overachieved the goal of the campaign by 40%
Meet the KPI of 1st Day Retention Rate > 4%