Case Study

HEX combines the amazing community and roleplaying aspects of a Massively Multiplayer Online Role Playing Game (MMO) with the compelling collectible and strategic gameplay of a Trading Card Game (TCG) to create an entirely new category of a game, the MMO/TCG.

  • Publisher

CAMPAIGN SETUP

Generating high volumes of active players for a Trading Card MMO by targeting TCG hardcore players.

CAMPAIGN OBJECTIVES

  • Drive TCG fans to the game

  • Meet the KPI of 1st Day Retention Rate

PRODUCTS AND SERVICES USED

  • Influencers Channels focusing on Trading Card Games

CAMPAIGN RESULTS

  • Overachieved the goal of the campaign by 40%

  • Meet the KPI of 1st Day Retention Rate > 4%