Case Study

The highly anticipated World of Warships is the latest free, historical online combat game to be added to the Wargaming catalog. Command a massive naval fleet featuring history’s most iconic war vessels, level up important tech modules and prepare to dominate the oceans in World of Warships.

With four classes of ships, myriad upgrades and strategically designed environments the action never ends and every match is a unique experience. Endless hours of strategy, tactical gameplay and pulse pounding combat await all who take the helm in World of Warships!

  • Publisher

CAMPAIGN SETUP

Planning and execution of a multinational influencer branding campaign across nine 
geos and on 48 different YouTube & Twitch channels.

CAMPAIGN OBJECTIVES

  • Create entertaining content 
about World of Warships

  • Increase brand awareness

  • Generate new, high-quality users

PRODUCTS AND SERVICES USED

  • Let's Play videos 
on YouTube

  • Live streams 
on Twitch

  • Giveaways across all channels (incl. Twitter & Facebook posts)

CAMPAIGN RESULTS

  • +3.83M views generated 
in total

  • +60K clicks

  • Conversion rate of 28.05%