Case Study

Transform your TV experience with 4K HDR streaming, advanced gaming, and Android TV—only on the NVIDIA® SHIELD™ Android TV Box. SHIELD also comes with GeForce NOW™, the only game-streaming service that delivers GeForce® GTX gaming to your TV, instantly.

NVIDIA SHIELD is an amazing Ultra HD streaming media player. It delivers the ultimate in picture quality with incredible 4K resolution in favorite apps like Netflix, YouTube, and VUDU, as well as the brightness, color, and detail of High Dynamic Range (HDR) in Netflix. Add in rich Dolby Atmos or 7.1 surround sound, and SHIELD delivers a true home theater experience. Or plug your headphones into your SHIELD controller or SHIELD remote for a private listening experience.

  • Advertiser

Campaign Setup

Promotion of the NVIDIA SHIELD through a wide-reaching gaming & entertainment channel during the European launch of the Android TV box.

Campaign Objectives

  • Increase brand awareness

  • Generate interest in the new product

  • Educate audience about the product's features and advantages


  • Organic discussion & review on a 24/7 live streaming channel on Twitch

  • Placement of the review on YouTube

  • Contest with a gievaway of one NVIDIA SHIELD via Facebook


  • +120K views on the product showcase on YouTube

  • +10K concurrent live viewers on Twitch

  • +180K impressions on the Facebook givaway