Consulting & Marketing Strategy

  • Consultation for the best marketing strategy fitting the individual needs of your pay-to-play and free-to-play games
  • Ensure your marketing investments are generating highest returns and reinforce the brand positioning
  • Take advantage of our dedicated gaming and marketing experience to select the most efficient products


  • Understand the latest trends in digital marketing and how you can leverage them
  • Learn which marketing strategy supports your distribution requirements best
  • Align your game distribution with your marketing tactics

    Media Planning

    • Detailed media planning services spanning the full spectrum of digital brand and perfomance advertising
    • Maximize the impact of your budget for any pre-launch or launch campaign


    • Customized media planning for your free-to-play or pay-to-play release
    • All digital marketing channels plus TV advertising
    • Highly customizable channel selection to reach your exact target audience
    • Media planning services are free of charge

      Creative Services

      • Efficient “real media” implementation
      • Creation of custom visuals with our in-house design team


      • Individual IAB banner sets
      • Custom landing pages and banner ads with constant optimization
      • Creative video ads

        Proprietary CLV Optimization

        • Achieve profitable allocation and growth of your marketing efforts
        • Proprietary in-house Customer Lifetime Value optimization


        • Automatic optimization ensuring efficient budget allocation based on your KPIs
        • Focus on active and monetizing players
        • Boost your campaign with our Customer Lifetime Value optimization algorithm

          Brand Safety

          • Ensured brand safe environment based on the specific criteria of your own brand
          • Get the best performance for your campaigns


          • Brand safe programmatic and direct products
          • Advanced in-house monitoring of all traffic sources
          • Dedicated ad placements that fit to your brand’s DNA and requirements

            Fraud Detection

            • Strong proprietary fraud prevention and detection tools
            • Ensure profitability and efficiency of your campaigns


            • Qualified and dedicated fraud prevention department
            • Automatic monitoring algorithm to prevent bots and other fraudulent activities
            • Fraud prevention based on constant data mining and long term experience in the gaming industry

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