ad2games strengthens team

ad2games Performance Marketing for Online Games Strengthens Team With Serial Entrepreneur Albert Schwarzmeier, Games Marketing Expert Johannes Rolf and 10 More Hires

Serial Entrepreneur Albert Schwarzmeier and Goodgame Studios alumni Johannes Rolf appointed new co-CEOs
Dr. Daniel Wigbers joins from Siemens Management Consulting as Director Operations
Expansion focused on Europe and the US – Revenues expected to double within next 5 months
Berlin & San Francisco (Casual Connect, P6), July 24th – 2013. Following the announcement of 400% growth earlier this year Europe’s leading performance marketing network for online games, ad2games, accelerates its international growth and advances its team with experienced leadership hires. With 10 new hires within the last six weeks, ad2games is on track to at least double revenues within 2013. The company has proven like no other to generate loyal players and payers on a global scale through elaborate tech optimization and focus on long-term relationships.

Albert Schwarzmeier and Johannes Rolf head ad2games as new co-CEOs. Before joining ad2games, serial entrepreneur Schwarzmeier founded and successfully lead Groupon Germany and mysportgroup, the fastest growing eCommerce company for sports in Europe. He combines vast experience in business strategy with strong hands-on execution. Schwarzmeier comes with over 8 years of know-how in online marketing and management operations.

Johannes Rolf brings more than 6 years of experience in the games and performance marketing industries. He joins from Hamburg based developer Goodgame Studios where he led the Display Marketing Department. Prior to that Rolf worked at Frogster and NEONGA, building up their global performance marketing and advertising strategies. With a marketing background including browser, social and client games, Rolf will further reinforce ad2games’ “quality at scale” approach.

Dr. Daniel Wigbers complements the ad2games management as Director Operations, with strong focus on business development and operational execution. Wigbers brings 4 years of experience from his previous employer Siemens Management Consulting. With the reinforced team, ad2games aims to extend their leading position within Europe into the US market and plans several additional hires in San Francisco.

Albert Schwarzmeier comments, “Performance, goal orientation and transparency continue to be ad2games’ cornerstones. We have a successful company, a hungry and smart team and I’m looking forward to moving ad2games to the next level: global expansion. With our continuously evolving technology platform and unique acquisition approach we bring the highest quality players for our game publishing partners.”

Dr. Kai Wawrzinek, CEO at Goodgame Studios and an ad2games client adds, “It is great to see that ad2games is continuing its growth, in particular with its new and very strong management team on board. ad2games has always been a very important and trustworthy partner for us and they are sending us high quality users for our games in 24 countries already. We’re very much looking forward to extending this cooperation.”

Jan Beckers, Founder and CEO of parent company HitFox Group states, “During the last 15 months we have successfully established ad2games as leading performance marketing network for online games in Europe. Following this success we had more than 40 applications for the open leadership roles within the last 2 months. Albert, Johannes & Daniel are our dream candidates to take ad2games to the next level – global market leadership in online games marketing.”

Former ad2games CEO and HitFox Group Co-Founder Ruben Haas set a strong foundation for ad2games further expansion. He handed over his responsibilities to this experienced team in order to pursue a new venture. ad2games continues on their path of fast growth and is hiring across all parts of the team, currently with more than 20 open positions.

About ad2games
HitFox ad2games is an innovative performance marketing network for games. ad2games works directly with the most renowned European gaming portals and provides quality users for more than 150 game publishers such as Bigpoint, Gameforge, EA, Perfect World, Kabam, Goodgame Studios and Nexon. It is present in over 50 countries and provides more than 1M quality leads for large publishers per year.

About HitFox Group
HitFox Group is a fast growing incubator that focuses on founding and developing companies within the mobile and online games distribution market. HitFox supports the employees growth as entrepreneurs and offers top performers the opportunity to become founders within the group. The HitFox culture focuses on strong relationships and partners with 180+ international game publishers as well as 1000+ media companies. HitFox plays global – more than 100 foxes work and collaborate with each other in the Berlin, San Francisco, Seoul and Paris offices to acquire users in 250+ countries. HitFox Group’s synergies give the portfolio an extra boost, providing the very best solutions for international games distribution and user acquisition. The company is on track to grow 500% within 2013 and continues to hire the best international talent across its portfolio and offices.

Media contacts
Europe: Robert Koerbs | | +49 30 240 888 201 Europe: Christoph Diepes | | +49 30 240 888 201 USA: Nicole DeMeo | | +1 415 857 0369