ad2games Strengthens Team With new Executives
ad2games Strengthens Team With Performance Marketing And Real Time Bidding Experts
Andreas Weih joins as Director Performance Marketing, Todd Djureen responsible for Real Time Bidding & Media Buying
ad2games team grows to 60 professionals, expands in Asia and South America
Berlin & San Francisco- March 05, 2014. ad2games announces experienced leadership hires in Performance Marketing and Real Time Bidding (RTB), joining from Electronic Arts and GameGenetics. They further advance ad2games’ international staff, increasing the overall number of employees to over 60 tech, marketing and games experts. ad2games is Europe’s leading performance marketing platform for online games.
Andreas Weih joins ad2games as Director Performance Marketing. Previously Weih worked as Head of Online Marketing at GameGenetics, where he built the RTB, Facebook Marketing and SEM segments. Prior to that, Weih gathered ample expertise from the perspective of a publisher and developer at Gameforge.
Todd Djureen will focus on expanding the RTB segment at ad2games. Djureen joins from Electronic Arts, where he built the Performance Marketing team in San Francisco and successfully marketed free-to-play titles such as “Star Wars: The Old Republic”. With a specific focus on RTB, he comes with more than 11 years of marketing experience to his new position.
Andreas Weih comments, “ad2games made an excellent name for itself in the last years, and with good reason. The focus on high-tech, online games and international know-how puts ad2games far ahead of their competitors. I’m thrilled to join and contribute to further boosting the growth of the company.”
Todd Djureen adds, “With this team we will deliver outstanding and innovative work in RTB Media Buying. ad2games already has a strong foundation for that. This was the reason that led me to my decision to move to Berlin for this opportunity.”
The development in the team is accompanied by constant growth in revenues. Anton Babichev, responsible for Performance Marketing at Wargaming.net, says, “Working with ad2games is not only about high quality traffic, it’s a strong and efficient partnership with awesome professionals. Their specialization on games really shines through in the high quality of the players they acquire for World of Tanks and World of Warplanes.”
ad2games CMO and Managing Director Johannes Rolf looks ahead, „Throughout 2014 we will continue to invest in technology and to advance Media Buying and automatic LTV optimization.
Predictive Behavioral Targeting will also be implemented. Furthermore, we will continue to push forward with our expansion in Asia and South America.”
Babichev adds: “Wargaming.net is looking forward to expanding our cooperation with ad2games in these important markets as well.“
Since early 2014 minijuegos.com, one of the world’s largest Spanish language gaming sites, is part of the ad2games network. In China and Korea ad2games already partners with leading publishers such as Nexon and ChangYou. This continues the internationalization strategy that was previously but in action by opening an office in San Francisco in 2013. ad2games revenues increases 650% since the acquisition by HitFox Group and plans to grow its team to 80 professionals within 2014.
ad2games is an innovative, technology focused performance marketing platform for games. ad2games works directly with the most renowned international gaming portals. With the help of advanced technologies and data processing, ad2games provides quality users for more than 150 game publishers such as Bigpoint, Gameforge, ChangYou, Perfect World, Kabam, Goodgame Studios and Nexon. The company is active in over 50 countries. www.ad2games.com
About the HitFox Group
The HitFox Group is a rapidly growing incubator with more than 200 employees in Berlin, San Francisco and Seoul. The company was founded in 2011 by serial entrepreneurs Jan Beckers, Dr. Hanno Fichtner and Tim Koschella. HitFox develops companies in the areas of of gaming, advertising and big data, and grew exponentially in 2013 by over 600%. HitFox plans to add 2 – 4 new start-ups to its portfolio in 2014. The long-term development of its employees is an important aspect of the corporate culture at HitFox. www.hitfoxgroup.com
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