ad2games Secures $9M Series A to Develop Platform Further, Expand Globally
- New investment from 3TS Capital Partners and HitFox Group supports global expansion of the games marketing platform
- Funding will allow further growth of team with over 30 new positions available
Berlin/Warsaw/San Francisco/Seoul, December 02, 2014 – Under embargo until 3pm GMT Online games marketing platform ad2games today announced a $9m Series-A financing round from venture capital and growth equity firm 3TS Capital Partners, HitFox Group and ad2games’ management team. ad2games will use the funds to further invest in its user acquisition and traffic monetization platform, accelerate the global expansion of its business and hire additional experts for its IT team.
ad2games is a performance marketing network that helps game advertisers to find the right users and players for their games. The company counts more than 150 game publishers as its partners, including Tencent, Gameforge and Goodgame Studios. Additionally, 4000+ media partners such as Pro7Sat1, SevenGames and Jeux Video are part of ad2games’ network.
Headquartered in Berlin, ad2games was acquired by HitFox Group in 2012 and is led by Albert Schwarzmeier (CEO) and Johannes Rolf (CMO). The company has garnered a worldwide reputation for delivering quality gamers at scale. The user acquisition side works with high-quality channels such as Native Advertisement, YouTube/Twitch integration and Real Time Bidding. Media partners benefit from the opportunity to monetize via user-friendly ads while reaching eCPMs significantly above market standard.
ad2games has additional offices in San Francisco and Seoul and is planning to use part of the investment to grow its presence in São Paulo and additional Asian markets. Furthermore, HitFox is active in the space of user acquisition via its companies AppLift, PubNative and appiris. The resulting synergies in business relations and technologies help to foster ad2games’ development.
Albert Schwarzmeier, CEO of ad2games commented: “3TS is the perfect partner for a company like us, operating in a highly dynamic market. With this investment we will further-develop our technology around behavioral user targeting and boost our team. The $81.5 billion games market is expanding fast – this funding will help us grow our position as a global market leader.”
3TS Managing Partner Pekka Mäki, added: “The more we learned about ad2games, the clearer it became why they are the leaders for online games performance marketing. They have a unique combination of a talented team, specific expertise, and innovative profiling technologies. We are keen to help them strengthen their presence in Eastern Europe and the USA, which are both key expansion regions for the company.”
Goodgame Studios CEO Dr. Kai Wawrzinek also commented: “As a company with a strong focus on performance marketing, it is great for us to see that our partner, ad2games, sees the same developments in terms of growth and speed. It’s evident that they’re ready for the coming years. ad2games is already delivering a high number of the right users to our games, and we are looking forward to expanding our partnership further in the future.”
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ad2games is an innovative, technology driven performance marketing platform for games. As the largest game-focused ad-tech company in Europe, it is also one of the leading game distribution companies worldwide. Leveraging advanced behavioral targeting technologies and data processing, ad2games provides quality users for more than 150 game publishers such as Bigpoint, Gameforge, EA, Kabam, Goodgame Studios and Nexon. ad2games is present in over 75 countries and provides more than 1.500.000 players for game publishers every month. The company is part of HitFox Group and headquartered in Berlin with additional offices in San Francisco and Seoul. ad2games employs 75 performance marketing and gaming experts from over 25 countries. Further information is available at www.ad2games.com
About HitFox Group
The HitFox Group is a rapidly growing company builder with 300 employees across ten companies in Berlin, San Francisco and Seoul. The company was founded in 2011 by serial entrepreneurs Jan Beckers, Dr. Hanno Fichtner and Tim Koschella. HitFox Group chooses promising growth markets and launches several new companies within the markets. Right now, HitFox is growing companies in the fields of Big Data and advertising. All subsidiaries benefit from close relationships, shared knowledge and the experience from seasoned serial entrepreneurs and market experts. Further information is available at www.hitfoxgroup.com
About 3TS Capital Partners
3TS Capital Partners is a leading private equity and venture capital firm in Central and Eastern Europe with offices in Budapest, Bucharest, Istanbul, Prague, Vienna and Warsaw. 3TS targets investments in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. Investors in the 3TS funds totaling over €300 million include EIF, EBRD, Cisco, OTP, Sitra and KfW among others. Further information is available at www.3tscapital.com
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