ad2games and HitFox Launch nevaly to Connect Influencers and Brands
Berlin – July 30, 2015: ad2games, Europe’s largest ad-tech firm for games, and company builder HitFox Group today announced the launch of nevaly, an influencer marketing company that combines expert consulting with an entirely automated, high-performing marketplace. This makes nevaly the first company of its kind to offer both full-service influencer campaign management and a marketplace solution to engage with influencers long-tail. nevaly is already executing campaigns for advertisers such as Ubisoft, Gaijin and Wargaming.
nevaly for advertisers: nevaly offers brands creative influencer campaigns, both for gaming and non-gaming products. Amongst the offerings are highly targeted user acquisition campaigns via YouTube influencers who fit the specific target audience. These campaigns can be run both performance based (CPA/CPL) and on strategic branding models. Additionally, the firm executes more in-depth campaigns featuring a storyline and community call-to-actions.
Gaijin Entertainment’s Igor Khachaturyan (Director of Global Marketing) comments: “nevaly supported our promotional activities with very creative and custom-tailored solutions built around their influencer network, which resulted in a highly successful and memorable campaign. nevaly got us right to our target audience and yielded great results for us. We’re looking forward to expand our partnership further in the future!”
nevaly for influencers: nevaly offers an easy way to monetise channels through products and brands that fit the creator’s audience. Influencers are already able to chose from more than 40 offers. Creators can run an offer directly via the nevaly web application. nevaly does not put influencers under contractual obligations, allowing them complete control of their content without any lock-ins.
YouTuber Debitor, real name Peter Büttinger, comments: “nevaly is exactly the kind of partner that I was hoping for. They understand the medium and they understand the needs of us, the creators: honest content in the videos, contractual freedom and custom, personal support.”
nevaly was cofounded by ad2games, HitFox and Hans Christian Dürr. Dürr comes with a unique background in the video advertising and gaming markets. Prior to nevaly, he managed international teams in competitive gaming and developed the online marketing strategies for clients such as SEGA, Ubisoft and Electronic Arts. Dürr sums up the mission of the company: “At nevaly, it is our mission to forge memorable and authentic marketing campaigns. We match the brand and the influencers’ community while elevating value for both.”
Albert Schwarzmeier, CEO of ad2games, adds: ”nevaly offers a truly innovative and much-needed solution in the fast growing video influencer market. This market is well on its way to replace television – it already has for some audiences. nevaly is a natural addition to the products that we offer to our customers. I am strongly convinced that the company’s early success will continue and I’m very excited to support them with ad2games and HitFox.”
Both ad2games and HitFox provide support for nevaly via their infrastructure, technology resources and networks. The firm shares office space with ad2games’ in their Berlin headquarters and is currently made up of a team of six marketing experts.
Pictures can be found here: https://www.dropbox.com/sh/mqjm6naxntg5w0x/AABypqs8jT7IDOOFkkRJTv5Ea?dl=0
The idea for nevaly grew from the realisation that nobody out there was offering an easy and convenient way to connect video influencers and advertisers. While smaller talents are often left behind, bigger influencers have to deal with contracts, commitments, and, in the worst cases, attempts to meddle with their creative freedom. Thanks to nevaly, these times are over. At nevaly, not only do we love brands and games, but we love finding smart ways to tackle the challenges within the steadily evolving new media landscape.
nevaly’s team is diversified through different professional backgrounds – from eSports to marketplace experts and journalists. They’re united by the passion for cool brands and video games as well as a deep understanding of the industry. nevaly offers a solution that everyone benefits from, content creators, advertisers, and players around the world alike.
Further information is available at www.nevaly.com
ad2games is an innovative, technology-driven performance marketing specialist for games. As the largest game-focused ad-tech company in Europe, it is also one of the leading game distribution companies worldwide. Leveraging advanced behavioral targeting technologies and data mining, ad2games provides quality users for more than 150 game publishers such as Bigpoint, Gameforge, EA, Kabam, Goodgame Studios and Nexon. ad2games is present in over 75 countries and provides more than 1,500,000 players for game publishers every month. The company is part of HitFox Group and headquartered in Berlin with additional offices in San Francisco, Seoul and São Paulo. ad2games employs 75 performance marketing and gaming experts from over 25 countries. Further information is available at www.ad2games.com
About HitFox Group
HitFox is a global company builder with a focus on Ad-Tech, Big Data, and FinTech. Founded in 2011 by Jan Beckers, Tim Koschella, and Hanno Fichtner, today over 450 professionals of 45 nationalities help shape emerging digital industries around the world from Berlin and the group’s international offices. Further information is available at www.hitfoxgroup.com