Introducing: ad2games

We are ad2games

ad2games is a digital marketing company specializing in pay-to-play and free-to-play games on PC and console platforms. Leveraging our advanced in-house technologies, we create measurable branding solutions, drive direct sales in your store and generate loyal users for your games. Our products and services are trusted by over 150 international brands including Daum Europe, Innogames, Gameforge, Youzu and Wargaming.

Meet the team

Our Highscore




  • 4 offices

  • 65 employees


“Highly passionate serial entrepreneur with strong background in ad-tech and company building. Previously founded and lead mysportgroup and Groupon Germany.”

Albert Schwarzmeier


“Digital advertising specialist with strong knowledge of mobile and over 7 years of industry experience. Proactive leader who manages and grows people, processes and businesses in a goal oriented environment.”

Adi Shitrit

Senior Vice President Media & Advertising

“Core-Gamer, Nerd, YouTuber, Otaku! Online Marketeer experienced in performance and brand marketing. Expert in online media with profound knowledge of the worldwide gaming market.”

Sérgio Tavares

Head of Advertiser Account Management

“Entrepreneur-minded Software Engineer with 15 years of experience in the IT industry, combining a technology-focus with excellent problem solving, communication, team building and project management skills.”

Harald Wartig

Director of Engineering

“Leader of Product Innovation team. Years of experience, in AdTech, programmatic advertising and pure love for technology. Or's team uses their 360° understanding of clients, users and the industry to come up with the newest and best products.”

Or Perlman

Director of Product Innovation

“Digital Advertising professional with strong expertise in display and gaming affiliation advertising. In charge of Supply Business Development, Account Managers and Media Buyers in Display Advertising.”

Stas Rosenbaum

Head of Publishers

"10 years of experience in Business Development, and 5 years in video games industry, passionate gamer and proactive team player. In charge of all external communications with potential partners and BD team in Berlin HQ. "

Alina Gribanova

Team Lead Business Development

"Experienced marketing expert with proven record for top international clients. Both agency and in-house experience. Passionate about entertainment & game industry. 8 years of China & Asia Pacific working experience."

Roxxan Zhang

Head of China

“Our expert on all things finance. Previously managed accounting at Universal Music and goodbeans.”

Jördis Brankatschk

Head of Finance & Accounting

“Seasoned expert in online & mobile games performance advertising. A respected and thoughtful leader with a high degree of professionalism, integrity and great people skills.”

Johannes Rolf

Member of the Board

“Partner & Co-Founder of HitFox Group and CEO of AppLift. Passionate about international mobile and online performance marketing with a particular focus on the mobile and programmatic sector.”

Tim Koschella

Member of the Board

Our Partners


nevaly forges memorable and authentic marketing campaigns. Together with our influencers we provide brands with the most trusted communication channel.

You simply won’t find a better method to effectively reach your target audience. nevaly was founded by ad2games and HitFox Group in summer 2015.


HitFox Group

HitFox Group is a fast-growing platform for entrepreneurship. We build digital companies together with exceptional entrepreneurs on a global scale. We transform selected high-growth markets by establishing synergistic company clusters, while each portfolio company remains independently focused and agile.

Our announced growth markets are FinTech as well as AdTech/Data. We run HitFox on the belief that great companies are built by great people who are given the trust to start doing what they do best: to create with passion.